Afterpay drops designer NFT ‘keys’ to New York Fashion Week

The leader in Buy Now, Pay Later payments, Afterpay and the official presenting partner of New York Fashion Week: The Shows, has partnered with global sports, events and talent management company, IMG, to bring NFTs to the fashion crowd at this September’s New York Fashion Week (NYFW).

Afterpay is joining forces with five fashion designers, ALTU by Joseph Altuzarra, AnOnlyChild, Jonathan Simkhai, Kim Shui, and The Blonds to launch the Keys to NYFW program.

The designers will be working with Afterpay to bring limited-edition, one-of-a-kind designer NFT phygital collectibles, which will serve as a digital pass to welcome fashion enthusiasts into the Polygon blockchain while unlocking exclusive IRL access to NYFW.

Each designer has created a ‘key’ inspired by the Spring/Summer ’23 collections in their unique styles. Apart from gaining access to NYFW experiences, having ownership of a ‘key’ will also come with unique designer keepsakes, including: 

• ALTU by Joseph Altuzarra: A special edition logo tote and an oversized t-shirt or an annual membership to one of New York City’s premiere art museums.
  
  

• AnOnlyChild: An exclusive invite to AnOnlyChild NYFW after party or a limited edition belt bag.
  
  

• Jonathan Simkhai: A private meet and greet shopping experience with Jonathan or original, signed runway sketches from his new collection debuting September 13.
  
  

• Kim Shui: A custom designed hoodie incorporating Kim’s signature dragon motif or tickets to her runway show on September 12.
  
  

• The Blonds: An exclusive invite to The Blonds’ NYFW after party or a signed copy of ‘The Blonds: Glamour, Fashion, Fantasy’ forthcoming book.
  
  

Each NFT will retail for US$ 100 and, for the first time, Afterpay will allow consumers to purchase the NFTs by splitting the payment into four interest-free installments1. You can begin minting your ‘key’ on Keys.NYFW.com and choose your utility upon minting. 

All proceeds from the sale of the designer NFTs will benefit Free Arts NYC to give back to underserved art communities by providing them with educational tools. 

Photo: Afterpay/ Amy Kilner