BAYC teams up with Rolling Stone partners to launch limited-edition NFTs
American magazine Rolling Stone and hit NFT collection Bored Ape Yacht Club announced its plans to release two NFTs during the Ape Fest 2022. The two 1/1 BAYC and MAYC NFTs went up for auction on June 22 at 9:00 AM ET.
The limited edition NFTs included two physical art prints and two digital NFTs. This marks their second collaboration within a year. The first features a drawing of the iconic Bored ape lounging in his private paradise. An exclusive hand-drawn illustration features Curtis relaxing by the Bored Ape Clubhouse smoking a cigar in the shape of a sailboat, a nod to OpenSea cradling a ukulele and daydreaming.
The second NFT is curated in collaboration with Mutant Ape Yacht Club which features the daredevil ape as he escapes from a mutant slime vocalano on his motorcycle.
Both NFTs will come with collectible art prints and are only available for purchase with ApeCoin at US$ 100 each. Winning bidders of the NFT auction will receive physical prints, each signed by Yuga Labs‘ founders, the artist, and the CEO of Rolling Stone.
‘We love Rolling Stone and with our second collaboration we wanted to create an awesome NFT moment and prints that were more widely accessible’, said Nicole Muniz, CEO of Yuga Labs, adding that ‘our communities have a lot of similarities and I can’t wait to see how people display the prints in homes, shops, restaurants, and more.’
In November 2021, Rolling Stone collaborated with BAYC to launch a digital magazine. The publication featured 20 pages of never-before-seen BAYC artwork and unique designs from different collaborators including Claire Salvo and TimpersHD. It also contained preliminary sketches of the ‘swamp club’, the creative process behind bringing the BAYC collection to life. According to Rolling Stone, the collection was sold out within 30 minutes.
In January this year, Rolling Stone teamed up with Coinbase to release an exclusive NFT collection for the super bowl, which featured 12 digital artists in the Blockchain space.
Other magazines have also been hopping into the Web3 and NFT space, In March 2021, the New York Times auctioned an NFT of its column by Kevin Roose and sold it for US$ 560,000, which benefited The New York Times Neediest Cases Fund. In the same month, Time Magazine sold four NFTs of its digital magazine covers for a total of US$ 446,000.
Photo: Bored Ape Yacht Club and Rolling Stone