Bloomingdale’s Metaverse store is now open

American department store Bloomingdale opened its state-of-the-art virtual store today to celebrate its 150th anniversary. The store debuted as part of the brand’s campaign for the New York Fashion Week.

Designed by Emperia, the immersive virtual store features an interactive 40 Carrots frozen yogurt experience, 360-degree views of luxury products, and other surprises. It will initially feature collections from brands including Marc Jacobs, MCM, Baccarat, Byredo, David Yurman, Polo Ralph Lauren, and others.

Emperia is a Web3 platform that uses virtual reality technology to create virtual space and experiences retailers, fashion and art industries. The platform’s selected clients include iconic brands such as Dior, Burberry, Christie's, Getty Images and others.

Emperia’s co-founder and CEO says that the initiative highlights Bloomingdale’s historic achievement and contributions to the fashion world. 

‘Highlighting their continued mark on the fashion industry, they keep pushing the limits of innovation, serving as an example of how to use cutting-edge technology that creates a highly- engaging, memorable online shopping experience,’ she added.

Photo: Emperia