Care Bears Forever NFTs to launch on Recur to celebrate 40th anniversary

In celebration of Care Bears' 40th anniversary, Recur and Cloudco Entertainment brand are bringing the iconic bears to Web3 with the launch of Care Bears™ Forever, an NFT experience that honours the iconic bears and their personalities.

The NFT collection will launch Aug. 4 and give Recur Pass holders early access to the NFT sale.

The collection features NFTs of original Care Bears and ‘new never-before-discovered Care Bears.’ The original Care Bears will be featured in 10,0000 PFPS that serve as key to accessing gameplay, which features challenges and exclusive mystery NFT prizes. Among the prizes, mystery Chests can only be unlocked through Sharing Meter challenges or by purchasing from another community member on the Marketplace, which means players will collaborate to win these prizes.

The 10 beloved original bears to be featured include Cheer Bear, Grump Bear, Funshine Bear, Good Luck Bear, Love-a-Lot Bear, Bedtime Bear, Best Friend Bear, Tenderheart Bear, Birthday Bear and Wish Bear.

RECUR Co-founder and CEO Zach Bruch said, ‘The Care Bears community is inclusive, supportive, and welcoming to all, and we’re very excited to partner with Cloudco Entertainment to bring these classic characters to Web3. We are thrilled to welcome Care Bears as the latest property to join the RECUR Platform and look forward to onboarding their incredible fans into Web3 by powering the dedicated home for Care Bears™ Forever.’

Robert Prinzo, Cloudco Entertainment Head of Global Licensing, said, ‘Over the last 40 years, Care Bears fans have created an enthusiastic and engaged community that champions sharing, caring, and kindness. Our strong relationship with our global fanbase allows us to explore new spaces and we are so pleased to see the positivity surrounding our entry to Web3. This is just the beginning…’

The initiative will allow Care Bears to tap into the younger millennials and Gen Z fanbase who grew up with The Care Bears brand and appeal to their interest in entering the Metaverse and Web3. 

Recur has also helped other nostalgic cartoon icons enter the Web3 space. For example, Recur has launched a Hello Kitty NFT collection in partnership with Sanrio and a Hey Arnold! NFT collection with Nickelodeon. 

Photo: Recur