Dapper Labs and Super Bowl champions, LA Rams announce partnership

NFT developer Dapper Labs and the Super Bowl LVI Champs, the LA Rams have announced a partnership for the 2022 NFL season. 

Dapper Labs, which established NBA Topshot and NFL All Working day, will partner with the NFL franchise in a valuable contract to offer NFT versions of the rings the Rams were rewarded for their 23-20 victory over Cincinnati in February. 

The initial NFTs will feature a new set of 6,050 rings Super Bowl  LVI commemorative rings on the NFL All Day Platform, an NFT marketplace also created by Dapper Labs. 

The rings come in three tiers of rarity. The ‘Starter’ rings each cost US$ 9, with a limited number of 5,000 quantity available; the ‘All-Star’ and ‘Hall of Fame’ rings cost US$ 59 (with 1,000 quantity) and US$ 699 (50 quantity) respectively. 

‘We are thrilled to team up with Dapper Labs to give Rams fans an opportunity to be part of history and celebrate our Super Bowl championship in an unprecedented way,’ said Rams' Chief operating officer Jen Prince. 

‘This best-in-class partnership is a great case study for how game-changing technology will allow us to reach our fans and engage new fans both here in California and across the globe.’

Throughout the season, Dapper Labs will also be featured alongside Rams’ promotional content, including acting as the Presenting Partner of the Moment of the Month. The two companies will also work together to create a custom content series focused on education around digital collectibles and NFL ALL DAY products.  

Not only is Dapper Labs the company who created NBA Topshot, NFL All Day and UFC Strike. It is also the creator of one of the oldest and most recognized NFT projects, Crypto Kitties.

Photo: LA Rams