Disney and Cinemark to release Thor: Love and Thunder NFTs

Disney and global theater chain Cinemark announced it is partnering to launch Marvel Studios Thor: Love and Thunder NFTs to celebrate the film's July 8 premiere.

The NFT collection’s release will be powered by app-based digital collectibles marketplace VeVe. 

Through June 28 to July 7, fans can play an instant-win game at Cinemark.com/thorNFT or its app for an opportunity to win one of the Thor: Love and Thunder 1,000 NFTs. Winners will receive a code that will direct them to the VeVe website and redeem the digital collectible tokens. 

Only U.S.-based users over the age of 18 are eligible to participate. Cinemark Chief 

Marketing and Content Officer Wanda Gierhart Fearing said, ‘Cinemark is thrilled to collaborate with Disney on the release of these exclusive Marvel Studios NFTs for Thor: Love and Thunder. Thor’s newest quest is sure to be an epic foray filled with adventure, strength, and heart, and it is fitting that our rewards members – cinema’s biggest and most loyal fans – will have the chance to win these unique digital collectibles to celebrate this exciting moment and epic film.’

Previously, AMC partnered with Sony in November 2021 to release 86,000 NFTs to fans who purchased movie tickets for the premier of ‘Spider-Man: No Way Home’ via the WAX blockchain. More recently, AMC has launched an NFT marketing campaign with Warner Bros. Pictures for The Batman movie in  February this year.

Photo: Marvel Studios