Doja Cat launches second NFT collection with JBL

The phygital NFT collection will offer holders access to the Doja’s performance at JBL Fest 2022, AR simulations, discounts to JBL products and other perks.
September 07, 2022 - Cynthia Chung

American singer Doja Cat just dropped her second NFT collection in collaboration with speaker company JBL. 


The limited-edition NFT collection ‘Fresh Fruit Doja Cat x JBL’ gives access to Doja’s performance at JBL Fest 2022 in Las Vegas, AR simulations and experiences as well as discounts and early bird access to JBL sales, events and products.  


The NFT collection is inspired by favorite fruits and comes in four tiers: green, gold, and diamond and ranges between US$ 10 to US$ 1,250.  


Bill Wyman, Vice President of Integrated Marketing, HARMAN comments on the NFT collection, saying,‘Sound transcends time and space, and who better to turn music into an out-of-this-world phygital experience than Doja Cat.’


A year ago, Doja Cat partnered with Web3 company OneOf to launch her first 1:1 NFT ‘The Rise of Planet Doja’, which sold for US$ 188,888 and became OneOf’s record for most expensive NFT. 


Photo: JBL


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