Elton John to auction ‘Rocket Man’ NFTs to benefit AIDS foundation

Elton John dedicates sales of his debut NFT towards helping fight stigma and provide solutions for HIV affected populations.
June 22, 2022 - Cynthia Chung

Elton John has partnered with augmented reality platform Jadu and NFT-focused company Sweet to auction the Jadu Rocket Man NFT hoverboard which will allow avatars to fly in the Metaverse, all sales will be donated to the Elton John AIDS Foundation.


The special-edition Jadu Rocket Man NFT hoverboard was designed by artist Voxel Bunny and inspired by a keyboard pinball machine and features Elton John’s 1975 music video ‘Pinball Wizard,’ and John’s signature star spectacles, piano keys, and music notes from the song ‘Rocket Man.’ It also shows a 3D avatar riding the special hoverboard as John’s Rocket Man plays in the Metaverse.


Besides the NFT hoverboard, John will also be launching a series of access tokens that will offer fans unique experiences as part of the Rocket NFT Club , including exclusive drops and pre-sale access.


All auction proceeds will go towards the Elton John AIDS Foundation, a global HIV charity established by John himself in 1992, to provide solutions towards treatments, discrimination, prevent infections for HIV patients.  


‘As a fellow LGTBQ+ artist, it’s hard to put into words the pride I feel paying tribute to Elton John and his legacy, which continues to make a meaningful impact on the lives of so many,’ Bunny said. ‘And knowing that my creation will play a role in helping to end the AIDS epidemic for the most vulnerable individuals and communities means the world to me.’


John said, ‘Whilst I’m no metaverse expert (!) I wanted to make sure that my first NFT was something true to me, and collaborating with LGBTQ+ artist Voxel Bunny and Jadu on something so unique which benefits the Elton John AIDS Foundation for Pride month, was the perfect opportunity. Web3 has the potential to bring people from across the world together like never before and I’m excited for the opportunities to connect with my fans in a vibrant and growing community.’


Photo: Getty 


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