Fender files trademark applications for NFTs and the Metaverse

American musical instrument and amplifier manufacturer Fender files a series of trademark applications to digitize and protect their guitar headstock shape in the Metaverse.
May 18, 2022 - Cynthia Chung

Renowned American musical instrument manufacturer, Fender filed a series of trademark applications for the use of their headstock shape for potential NFT assets. The trademark will allow Fender to use its iconic headstock shape for NFTs, crypto-collectibles and other virtual assets like artwork, photographs, videos and audio recordings.

 

The announcement was posted by trademark attorney Mike Kondouis on Twitter, who also tendered Fender's trademark application to the United States Patents and Trademarks Office (USPTO). 

 

On the trademark application, Fender states its aim to provide virtual goods in the form of artwork, photographs, audio recordings that feature music and instruments, NFTs, online patented information about potential virtual goods concerning NFTs and crypto-collectibles.

 

This is not the first move from a musical instrument manufacturer to enter the Metaverse and Web3 via trademark applications. Gibson also sells NFTs of some of their top-notch guitar models - Les Paul and Thunderbird and filed a similar trademark application. However, details of these companies' plans in the Web3 space are not disclosed publicly yet. 

 

It is speculated that this initiative was made to ensure the companies are protected from trademark violations of their logo and guitars in the Metaverse and to keep up with the times. 

 

About Fender

 

Fender is an internationally acclaimed American manufacturer of instruments, basses and amplifiers who has been embodying the spirit of rock-n-roll since 1946. The company is best known for their solid-body electric guitars and bass guitars, namely the Stratocaster, Telecaster, Jaguar, Jazzmaster, Precision Bass and the Jazz Bass. 

 

Photo: Unsplash

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