Ford files for NFT & Metaverse trademarks

U.S. car maker Ford Motor Company has filed 19 trademark applications for non-fungible tokens (NFTs) and the Metaverse with the United States Patent and Trademark Office (USPTO) for all its major brands.

USPTO licensed trademark attorney Mike Kondoudis revealed in a Wednesday tweet that the company had filed a total of 19 trademark applications covering its car brands including Mustang, Bronco, Lincoln, Explorer and F-150 Lightning, among others. 

The trademarks, filed on Sept. 2, 2022, cover plans for virtual cars, trucks, bans, clothing and an online NFT marketplace. In addition, the applications outline Ford’s plans to offer multimedia files that contain ‘artwork, text, audio, and video featuring automobiles, SUVs, trucks and vans authenticated by non-fungible tokens (NFTs),' as well as downloadable virtual goods that feature 'automobiles, SUVs, trucks and vans, land vehicle parts and accessories, and clothing for use in online virtual worlds.’

The car maker also aims to host online exhibitions using virtual reality and augmented reality technologies, according to the applications. 

The news follows the world’s largest car maker’s entry to the Metaverse.

Two weeks ago, Formula One filed Web3 trademarks for its 2023 Las Vegas Strip Circuit Grand Prix and a variety of NFTs, virtual currency and potentially a crypto payment system.

In February 2022,  BMW Middle East marked the brand’s first step into the world of NFTs, with the launch of 19 utility NFTs that gives holders access to special events and previews. 

Photo: Getty