Getty Images partners with Candy Digital to introduce its first NFTs

Prominent visual content creator and marketplace Getty Images and next-generation digital collectible company is entering a multi-year partnership agreement to make Candy Digital the exclusive developer and marketplace for Getty Images NFTs. This marks Candy Digital’s entry to the arts, digital entertainment and culture realm, diversifying its portfolio from only displaying online sports experiences. 

The NFTs will comprise Getty Images’ archive of over 465 million images, including 135 analog photographs featuring never-before-seen photograph NFTs. The partnership will also see Getty Images and Candy Digital release contemporary images featuring art, culture, music, world affairs curated by pioneering photographers in different digital formats for fans to view and collect. 

Primary and secondary sales for the NFTs will take place on Candy Digital’s marketplace, which already formed partnerships with Major League Baseball, NASCAR, and WWE.

According to a statement, Getty Images CEO Craig Peters views NFTs as an opportunity to tap into an emerging market and growing customer base while Candy Digital CEO Scott Lawin sees the partnership as a way to expand Candy Digital’s NFTs offerings to encompass culture and history, expanding from the world of sports.