Gucci and Superplastic drop final SupperGucci NFT
Italian fashion house Gucci, along with animated celebrity creator and vinyl toy brand Superplastic announced that they're releasing the final installment of their collaborative SuperGucci NFT collection exclusively for holders of the first drop.
The first iteration of the NFT collection was announced in February this year as a two-part series of super-limited NFTs co-produced by Gucci's creative director Alessandro. The NFT drew inspiration from Gucci’s signature patterns and Superplastic’s animated characters - Janky and Guggimon. Last year, Superplastic’s Janky and Guggimon NFTs generated over US$ 20million in sales, while SuperGucci’s resale floor price currently stands at 1.18 ETH on OpenSea.
This final drop will include the limited Guggimon NFT, as well as a handmade ceramic sculpture produced at the Bitossi factory in Italy.
‘Our celebrity characters have tens of millions of fans and followers around the world and to partner with Gucci, one of the most identifiable brands on the planet, was an exciting collaboration for both of us,’ said Paul Budnitz, CEO and Founder of Superplastic.
As part of the announcement, Superplastic also revealed the upcoming release of the Guccighost project in September, along with new experiential art spaces across U.S. cities in 2023.
The collaboration also marked Gucci’s first step into the Web3 space. This follows the company’s foray to the crypto space via the acceptance of cryptocurrencies as payment at its physical shops.
In May, Gucci entered the Metaverse with the opening of Gucci Town in Roblox which hosts a new permanent experience that will evolve overtime. The Metaverse experience offers players a space to relax, play and marvel at new fashion accessory releases by the company. Last week, Gucci launched its first Metaverse fragrance in Gucci Town and made Miley Cryus as the brand ambassador of its digital and physical Flora Fantasy fragrance campaign.
In June, Gucci acquired its first DAO membership via a partnership with NFT marketplace SuperRare. Together, the two launched an experimental online digital art space called Vault Art Space to showcase the brand’s 100-year heritage and vision for the future.
On the other hand, Superplastic has also collaborated with YugaLabs to launch a limited edition NFT collection of vinyl art toys named 'SuperBored' based on the Bored Ape Yacht Club NFTs back in April.