Hublot unveils the world’s largest football stadium in the Metaverse

Hublot is launching a 90,000-seat virtual stadium to celebrate soccer’s 2022 FIFA World Cup in Qatar with football fans.
November 10, 2022 - Cynthia Chung

Swiss luxury watchmaker Hublot unveiled the world’s largest virtual stadium, dubbed Hublot Loves Football Metaverse Stadium to celebrate soccer’s 2022 FIFA World Cup in Qatar.

Visitors will be able to explore the 90,000-seat virtual stadium for free via smartphone, desktop or Oculus headset.


The virtual stadium was built in partnership with multidisciplinary architecture firm MEIS, best known for designing stadium, and Web3 platform Spatial to design and launch the stadium.

In designing the stadium, the three drew inspiration from Hublot’s newly-launched Big bang e watch. It represents a timestamp in the Metaverse history when luxury and sports brands are entering the Metaverse in droves.

Hublot will also launch dedicated exhibitions equipped for VR experiences to access the stadium across luxury shopping malls in Doha, Kuala Lumpur, Singapore, Indonesia, and Thailand during November.


‘Loud and forward-thinking approaches to design are part of our DNA, making the Hublot Loves Football Metaverse Stadium a natural progression for our brand. Continuing our legacy as the trusted timekeeper of world football, this initiative allows us to place a timestamp in metaverse history when the intersection of luxury, fashion, sport and virtual worlds is beginning to take off. Football provides a place for us to unite and celebrate our shared dreams, and we are extending football into a new realm,’ said Hublot CEO, Ricardo Guadalupe.  


Photo: Hublot


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