Hyundai to launch Venue N Line in Roblox Metaverse

Hyundai Motor India will debut its latest SUV vehicle and offer a variety of immersive experiences for customers at the Metaverse launch event.
August 26, 2022 - Cynthia Chung

Hyundai Motor India has announced that its latest small SUV vehicle, Venue N Line will be launched in Metaverse to offer an immersive virtual experience ahead of the product’s physical launch. 


The launch event will take place in the Hyundai Mobility Adventure experience on Roblox on September 6. Users can access the Roblox app via Google Play Store to witness the virtual launch experience within the comfort of their homes. 


The Metaverse event will also comprise several new experiences for users including India Zone, test drive track, VENUE N Line zone, virtual showroom and a service centre. They will also gain access to mini games, treasure hunt, N Line Merchandise, photo booth, and more.


In addition, users can virtually take a test drive of the Hyundai Venue N on an oval track, customize the vehicle to their desire and even buy and sell the vehicle. 


‘We have embarked on a journey to take our customer experiences Beyond Mobility by innovating and pushing the boundaries of usable technologies. As we move closer towards the introduction of our next blockbuster product offering – Hyundai VENUE N Line, we are pleased to announce this one-of-a-kind experience made available on Roblox to introduce this futuristic product through an immersive and unique car launch experience on the Metaverse,’ said Tarun Garg, Director of Sales, Marketing and Service, Hyundai Motor India.

This is not Hyundai’s first initiative in the Metaverse. 


In July 2022, Hyundai filed NFT and Metaverse trademark applications for its Genesis crest.

Back in April this year, Hyundai collaborated with Meta Kong NFT initiative to venture into NFTs and created NFTs themed around its ‘metamobility’ concept.


Photo: Hyundai


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