Kanye West files Yeezy trademarks intended for NFT and the Metaverse

The rapper has filed 17 trademarks for his Yeezy brand to enter the Web3 space.
June 04, 2022 - Tom Peters

Fans of Kanye West in the Web3 community would be delighted to know that the rapper is reconsidering his decision and broadcasting his active interest in the Web3 ecosystem.


On Wednesday, June 1, trademark attorney Josh Gerben announced that Kanye’s company - West’s Mascotte Holdings Inc. has filed 17 trademark applications for his YEEZUS brand - including mentions of potential NFTs and Metaverse experiences, with the United States Patent and Trademark. One filing mentios the potential for ‘providing an online marketplace for buyers of crypto and or digital collectables, currencies, tokens, and assets.’


According to the applications, we may also see YEEZUS-branded cosmetics, household items, toys, games, amusement parks and more. 


Other than that, the applications do not reveal much in terms of the potential products from the brand, nor did they mention any types of NFTs that West might pursue or what kind of metaverse experiences he may deliver. However, fans can be rest-assured that it is coming sometime soon.


In January 2022, Kanye seemed against the idea when he posted a picture of a handwritten note on Instagram that said he'd rather focus on building real products in the real world and told fans, "Do not ask me to do a fucking NFT… Ask me later." 


With his recent move, Kanye would be joining several superstar musicians in the Web3 space including Steve Aoki and Snoop Dogg, both well-known for being celebrity champions of NFTs and the Metaverse.


Both artists own NFTs from various collections, and Snoop Dogg even recently released some of his tracks as NFTs this year. The rapper is also one of the prominent partners of the popular Metaverse game, The Sandbox.


Ice Cube, another iconic rapper, is already making waves in the Web3 space with his BIG3 professional basketball league, which allows people to own stakes in teams as NFTs.


Photo: Getty


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