LaLiga enters the Metaverse with DCL joint partnership
Spain’s premiere soccer league, LaLiga, also known as Primera Division signed a joint licensing agreement with digital art platform StadioPlus to enter the Decentraland Metaverse.
StadioPlus provides guidance to sports industry properties looking to enter the Metaverse. The digital art studio gained the intellectual and industrial property rights to commercialize LaLiga in Decentraland.
The licensing agreement will allow LaLiga to reach a new Gen Z audience, especially those who participate in the Dencentraland Metaverse.
The deal is designed to help LaLiga’s reach Gen Z audiences and will see the league develop LaLiga-themed land parcels in the Vegas City district, which is the digital party town of Decentraland.
Stephen Ibbotson, head of licensing and franchising of LaLiga, said the league is continuing to innovate and offering the best of its competition and experiences to its fans.
‘This licensing agreement will allow us to reach a new and significant audience, like that of Decentraland,’ he added.