Latest Lamborghini NFT is a supercar road trip through space
Lamborghini partnered with NFT PRO and INVNT.ATOM to create ‘The Epic Road Trip’, a virtual journey that begins from the Moon, crosses outer space and continues to drive iconic famous locations around the world.
Lamborghini supercar NFTs can be collected every month for eight months until March 23, 2023. New NFTs will be released each month for 4 consecutive days and open for sale for 24 hours only. The first three NFTs will be on sale for the regular price of US$ 196.30 each. Meanwhile, there will only be 63 units of the fourth and final NFTs which are priced at US$ 1,963 each.
Holders who have purchased all the monthly issued NFTs will be rewarded with a special NFT at the end of the campaign. Those who purchased two full monthly collections will be gifted a digital artwork created for ‘The Epic Road Trip’ campaign by Lamborghini’s Head of Design, Mitja Borkert.
The ultra fans who get the first four months' NFTs will be invited to join a special tour of Lamborghini’s headquarters in Sant’Agata Bolognese.
Commenting on the campaign Automobili Lamborghini’s marketing director, Christian Mastro explained that since 1963, Lamborghini has been leading the market with its super sports cars which continue to be the stars of people’s dreams all over the world.
‘Using NFTs to enter the virtual world of modern collecting is the logical extension of that dream,’ he added.
The first NFT of the collection will be available on August 8 on https://nft.lamborghini.com/TheEpicRoadTrip.