Limit Break to advertise its NFT game DigiDaigaku at the Super Bowl

Limit Break, a Japanese blockchain gaming company founded by acclaimed mobile game creators Gabe Leydon and Halbert Nakagawa, has paid US$ 6.5 million for a Super Bowl ad to advertise its NFT game DigiDaigaku. 

The 30-second Super Bowl ad will be seen by 50 million people watching the Super Bowl LVII live on TV on Feb 23, 2023, and by tens of millions more online.

In the ad, one DigiDaigaku Genesis and one Hero will be featured. 

Leydon said the company 'spent months considering doing this ad' and decided to do it only if it could 'provide a cool Web3 experience that supports the DigiDaigaku community and grow the Digi brand.'

This marks the third time Leydon used a Super Bowl ad, the previous two were for games, Game of War: Fire Age and Mobile Strike. The ads starred model Kate Upton and actor Arnold Schwarzenegger.

Leydon told GamesBeat in an interview, ‘We bought television commercials in 60 countries. When we were at Machine Zone, the Super Bowl commercials were the only ones that had a lasting impact. People talk about the ads for years afterwards.’

In August, Leydon and Nakagawa raised US$200 million in funding. The two released  the DigiDaigaku NFT collection and a ‘free-to-own’ (F2O) business model.The F2O model involves game developers offering players the opportunity to mint NFTs for free in exchange for distribution. This model stands in stark contrast with the play-to-earn model, which sees games generate profit by selling NFTs to players who wish to access the game. 

Photo: Limit Break