Mercedes x FTX partner to launch an F1 NFT series

Mercedes- AMG Petronas and crypto exchange FTX are partnering to launch an F1 NFT series to engage with their fans. The F1 team is partnering with several artists throughout the 2022 race calendar (starting May 6) to create race-inspired artwork that fans can buy, sell and own.

Details on the F1 NFT series  

The NFT series will be divided into two categories: 2,500 free-to-claim NFT ticket stubs, artistic interpretations of a Mercedes AMG Petronas race ticket for each race and another 1,000 limited-edition NFT ticket stubs to be auctioned off at five events during the race calendar, beginning in Miami Grand Prix on May 7 to May 8. The majority of the NFTs will be available on the Solana blockchain and others on Ethereum.

These NFT ticket stubs will provide fans more ways to interact with each other and form a community of racing and digital art enthusiasts. 

In addition, the project will also present NFT offerings that are not entirely digital. Some NFTs are attached to a real F1 car. For example, in the upcoming Miami Grand Prix, Mercedes driver Lewis Hamilton and George Russell’s car rear wing endplates will feature Mad Dog’s artwork and be auctioned along with the NFT artworks on the FTX U.S. marketplace. 

In the upcoming Miami race, seven time world champion Mercedes drivers Lewis Hamilton and his partner George Russell’s car rear wing endplates will feature the artwork of the first collaborative artist of the series, Mad Dog. The rear wings will be auctioned alongside the NFT artworks on the FTX US marketplace exclusively. The revenue from the auction will be allocated to Ignite.

FTX and F1 team will also host a physical NFT gallery to showcase bodily artworks to allow guests to view the race cars. 

Photo: FTX and Mercedes AMG- Petronas