Meta plans to roll out Metaverse initiatives in Hong Kong schools and cafes

Meta will test out a series of Metaverse experiences in Hong Kong’s cafes, schools and art institutions.
June 16, 2022 - Cynthia Chung

Meta platform, which owns Facebook, Instagram and Whatsapp, will roll out several Metaverse plans in Hong Kong’s schools and cafes. The Metaverse plans include virtual and augmented reality experiences through exhibitions in Hong Kong’s schools and cafes. 


The initiatives aim to promote Meta’s products and enable Hong Kongers to explore Metaverse’s potential uses in daily life. Meta has been intending to offer first-hand experiences of its Metaverse products in the past months. 


In addition to AR training workshops for educators and secondary students will also be available at the exhibitions. Experiments of digital collectibles will also begin with Hong Kong’s creators who will be able to share their NFTs on Instagrams. 


To create the Metaverse experiences, Meta will collaborate with several partners, starting off with pop-up Metaverse experiences with local illustrator Dustykid and lifestyle concept space Preface Coffee & Wine from 17 to 29 June 2022.


Meanwhile, HongKongers can visit the DustyLand exhibition at Central Market to immerse in the Metaverse using the Meta Quest 2 VR headset and be the first to use AR filters  co-created by Dustykid and youths. 


Participants who completed the tasks will win a set of Dustykid x Meta #BringGoodnessToTheMetaverse exclusive stickers and AR postcards.


In addition, the pop-up Metaverse experience will also take place at Preface Coffee & Wine located in Central and Causeway Bay. Customers who buy a cup of ‘Metaverse Coffee’ will be granted access to the Metaverse.


At the same time, Meta is collaborating with the Hong Kong Arts Centre to create a new reward  - VR Special Prize - for the 28th ifva Awards to encourage filmmakers to use VR in their artwork. The award will be accepting submissions within Hong Kong and Asia. 


Meanwhile, Meta will provide technical expertise to support the premiere of a VR film project Chroma 11. The film is the first to be selected in Hong Kong as one of the international projects for the Biennale College Cinema – Virtual Reality under Venice Film Festival. The film will be showcased at the West Kowloon Cultural District of Hong Kong in September 2022. 


Meta’s new plans reaffirms Meta’s ambitions to bring the Metaverse to the masses, and enable people to connect, find communities, and grow businesses through its platforms.

Meta’s Metaverse push in Hong Kong follows Zuckerberg’s announcement that it will launch its virtual space Horizon Home to its VR headset product Quest 2, which will be available for HongKongers to use to access the virtual experiences in the following months. 


Photo: Meta


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