Miami partners with TIME, Mastercard and Salesforce to launch NFTs

The city of Miami’s Mayor Francis X. Suarez announced it is partnering with TIME magazine publisher Time USA, Mastercard, and Salesforce, to launch 5,000 Ethereum NFTs later this year. 

The NFTs will be designed by 56 Miami artists ‘representing the city’s 56 square mile area’, according to the city’s press release. He emphasized that the project will drive revenue to local businesses and non-profits through exclusive rewards offerings.

Time USA will help in creating the NFT strategy and execute the project while Salesforce will provide technical assistance via its Cloud infrastructure, which include managing the minting and primary sales processes.

Mastercard will offer NFT holders access to Mastercard’s Priceless Miami program, which includes special events at restaurants, private tours of Miami cultural institutions and other unique experiences. 

Mayor Francis X. Suarez said, ‘I am thrilled to be partnering with TIME, Mastercard and Salesforce on this initiative. The City of Miami has been on the vanguard of the web3 revolution and we will continue to employ these new technologies to support our existing businesses while attracting new ones, raise capital and provide experiences for our citizens and those visiting this great City. At the same time, we can also use this novel approach to support local artists and charities.’

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