Moët Hennessy steps into Web3 with trademark applications

The trademarks were for ‘Dom Perignon’, ‘Moet’ and ‘Moet & Chandon.’

October 05, 2022 - Cynthia Chung

Popular luxury wine and spirit brand Moët Hennessy, has filed five trademark applications on September 23 to enter into NFTs and the Metaverse. The trademarks were for ‘Dom Perignon’, ‘Moet’ and ‘Moet & Chandon’.

The announcement was shared by trademark attorney Michael Kondoudis on Twitter.

The trademark applications shows the brand plans of offer:

Art images and digital collectibles authenticated by NFTs;
Alcoholic beverages connecting an NFT by means of a QR code on packaging;
Online retail store services to offer virtual goods;
Virtual restaurants and bars featuring home delivery.

With the applications, they’re preparing for a possible store integration of Web3 technology through QR codes. The virtual restaurants and bars description on the application also hints at Moët Hennessy's plans to open a restaurant and/or bar Metaverse for wine aficionado community to hang out.

Moët joins a long line of beverage brands in filing Web3 trademark applications, including Jack Daniel’s, Crown Royal, Red Bull, and Anheuser-Busch.

Photo: Moët Hennessy