Nickelodeon unveils NFT drop with Recur platform

Nickelodeon has announced a new 90s-themed range for Summer 2022 in partnership with Recur NFT platform to be built on the Polygon Blockchain. 

The iconic American cartoon channel, Nickelodeon, opened an official Twitter account to post information about their upcoming NFTs. The Twitter users initially thought the account was fake but Recur dispelled doubts surrounding the account after confirming the NFT drop. 

Recur is a tech company that designs and develops on-chain branded experiences, with a focus on NFTs and Blockchain. The company is running its own Discord server and released a teaser video, which says ‘The '90s called. They want your attention back. The following program is rated Web3,’ followed by vintage footage displayed on an old CRT TV with a VHS slot and retro stickers. 

To celebrate Nickelodeon’s NFT account launch, Recur is also giving out commemorative Nick Day 1 Roles and passes via their Discord channel.

Although little is known about the NFT drop, promotional videos for the platform hinted that the NFTs may feature Nickelodeon favourites like Rugrats and Hey Arnold!

Reaction from the community over the NFT announcement has been divided, with some enthusiastic and others critical of the drop. Critics highlighted their concerns of the environmental impact of NFTs, sharing a meme of Mr. Krabs digging a grave while saying ‘ Am I really going to defile this grave for money?’ The grave is drawn in reference to SpongeBob creator Stephen Hillenburg. 

Earlier this year, Paramount applied for a trademark for SpongeBob SquarePants NFTs with the US Patent and Trademark Office (USPTO), which is still pending. 

The news follows Funko’s release of Nickelodeon NFTs earlier this month, which sold out within minutes. However, it was missing Spongebob. 

NFTs are increasingly becoming adopted by big companies and have come to represent a way of life for the younger generation. 

Giants like Nike have successfully sold its 9,000 Nike Dunk Genesis NFT sneakers for US$ 130,000, while Adidas sold its ‘Into the Metaverse’ NFTs US$23 million worth within hours. 

Coca-Cola has created and sold NFTs for US$ 575,000,, the NBA created NFT videos showcasing epic moments of basketball players throughout the seasonal games while Prada has just entered the Web3 space with the launch of its Timecapsule NFT collection that corresponds to physical merch. This strategy allows them to target their existing pool of loyal customers to buy into the NFT trend as well as the support from the generally young NFT community. 

Photo: Nickelodeon