Old Navy licenses BAYC for T-shirt line

Old Navy joins a growing list of fashion brands to capitalize on NFT IP assets as they maintain full ownership of them.
July 28, 2022 - Cynthia Chung

U.S. apparel brand, Old Navy has partnered with Bored Ape Yacht Club to release a range of Bored Ape T-shirts. 


This marks yet another industry-wide application of NFT intellectual property licensing between a big clothing brand and the popular NFT project. 


The T-shirt featuring the melancholy visage of the lacklustre Bored Ape #7285, which is now retailing at Old Navy outlets and Gap’s website for US$ 18.99. The item is listed as ‘BAYC #7285 Gender-Neutral T-Shirt for Adults’ in sizes from XS to XXXXL for the 100% cotton items. The initial owner of the item will also receive financial compensation for the item’s usage. 


Old Navy plans to continue expanding its NFT clothing line with additional blue-chip collectibles. A total of six Bored Apes will be featured, including, Bored Apes, 11 Mutant Apes, 1 CryptoPunk and 6 Clone X NFTs from RTFKT will star in  Old Navy’s upcoming season.


Other fashion retailers such as PrettyLittleThing, Fashion Nova along with sportswear brands Adidas and Li Ning has also launched its own Bored Ape T-shirt, which also utilizes the Bored Ape NFT IP. This makes Old Navy part of a growing list of brands to capitalize on NFT IP assets as they maintain full ownership of them. 


Photo: Old Navy


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