P&G & Carrefour hold consumer experiment in the Metaverse

Consumers took part in a Metaverse experiment where they assisted Mr. Clean mascot with housework while learning about P&G products.
August 04, 2022 - Cynthia Chung

Retail giant Carrefour and Proctor & Gamble (P&G), a consumer product company, teamed up to hold a Metaverse experiment a week ago, which invited users to a game of cleaning. 

In the three day experiment, users attended a virtual party via P&G’s LifeLab, where they helped the bald-headed mascot- Mr. Clean tidy his home while exploring different P & G products. They cleaned as much as they could then participated in a giveaway for a chance to win a €40 coupon for use on the companies’ websites.

In the game, users only had to create an account and choose an avatar to start cleaning. No VR headset was required. According to a report by MetaNews, the average user time spent in Mr. Clean’s kitchen was 13 minutes. 

The businesses who used the Mr. Clean campaign viewed it as a chance for users to learn about their product and give feedback rather than a sales drive. 

Photo: Proctor & Gamble


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