Prada drops its third installment of Timecapsule NFT series

TheTimecapsule NFT collection shows Prada’s commitment to experimenting new ways to engage with its customers in the NFT space.
August 10, 2022 - Cynthia Chung

Prada dropped the third in its series of limited-edition Timecapsule Collection on August 4.

The drop is limited to 50 NFTs of the #32 shirt, and features gender-neutral garments accompanied by a gifted Timecapsule NFT. Each #32 shirt is made from black poplin and adorned with a selection of exclusive Prada fabrics, including a Frankenstein-inspired print created by artist Jeanne Detallante. The shirts also feature a flower-motif silk lurex brocade, a fabric sourced from a 1950s archive, and silk lampas from a 1920s archive textile. The shirts are further embellished with a Lattice Badge featuring a graphic by OMA studio.


Timecapsule NFT holders will gain access to unique events and experiences, including a Prada journey in Milan as well as an exclusive invite to the brand’s fashion show in September. Further details will be revealed on the ‘Prada Crypted’ Discord community. 


Launched in 2019, Prada’s Timecapsule Collection includes monthly, limited-edition events with drops of physical products available exclusively on Prada’s website for 24 hours. EACH NFT includes the drop serial number that corresponds to the garment to serve as proof-of-ownership of the physical product. This also helps Prada maintain the exclusivity and scarcity of its products and NFTs. 


Photo: Prada


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