Printemps opens its first department store in the Metaverse

French retailer Printemps announced the launch of its first department store after opening over 20 physical department stores across France. 

In the Metaverse department store, visitors will be able to browse 30 products, including handbags, trainers, dresses, sweatshirts, jewellery, T-shirts and hats, available to purchase. Customers can have their orders delivered to their homes. 

They’ll also automatically enter a sweepstakes for a chance to win one of the 30 NFTs designed in collaboration with artist Romain Froquet. A lucky winner will also receive an original painting by the artist as exhibited in the atrium of Printemps Haussmann during the campaign. 

The Metaverse store can be accessed through the Printemps website. 

The store, designed by USERADGENTS, takes the form of a 3D ‘enchanted garden’ located within the luxury retailer's Haussaman store in Paris, with views looking over the city's skyline. Visitors can explore the store and admire best sellers and exclusive products, handbags perched in a cherry blossom tree, jewellery placed on daisies and more.  

Photo: Printemps