Professional Fighters League partners with SportsIcon to create Metaverse experience
The Professional Fighters League (PFL) announced a partnership with NFT platform SportsIcon to create the ‘PFL MMA Metaverse.’
SportsIcon, a leading NFT platform dedicated to sports collectibles will create the PFL Metaverse as a platform for the PFL’s world-class fighters and their fanbase to connect in new and immersive ways.
SportsIcon co-founder and COO Alexi Yovanoff describes ‘SportsIcon is a leading Web3 innovator dedicated to the sport,’ and sports collectibles.
‘We are delighted to partner with the PFL, an incredibly forward-thinking organisation crafting the future of MMA for fans, fighters and brands. We are thrilled to get going and bring the best of Web3 to the PFL family,’ he added.
PFL is the #2 MMA company globally with an audience based in 160 countries and partners including Channel 4, DirecTV, RMC Sport, Eurosport, Sky Sports, and more. It boasts a roster of 25% independent PFL fighters ranked in the top 25 in the world.
Photo: Professional Fighters League