Puma pounces into Web3 with its debut Metaverse experience

The sports apparel company launched a Metaverse website called PUMA Black Station to offer an interactive portal for consumers to connect with the brand’s Web3 activations.
September 08, 2022 - Cynthia Chung

Sports apparel company, PUMA, just announced its first-ever its first-ever metaverse website experience called Black Station. 


Unveiled during New York Fashion Week, the metaverse destination features exclusive NFTs that are redeemable for physical sneakers, as part of its ‘Futrograde’ show during New York Fashion Week (NYFW). 


PUMA Black Station offers an immersive and interactive portal for consumers to connect with the brand’s Web3 activiations. 


The website is described as a space replete with point cloud style effects, featuring a shadowy lobby space with portals to three experiences. The first two portals will be accessible starting September 7 and will reveal never-before-seen ​​Nitro NFRNO and Nitro Fastroid sneakers that are linked to PUMA’s NFT NitroPass mint. 


Owners who minted a Nitropass will be given two NFTs, one of which is related to physical products and the other unlocks a customized experience linked to their chosen shoe. Once the Futrograde show concludes, minters can burn their product-claimed NFT to claim their physical sneakers. 


The third portal will be the entrance to the digital NYFW metaverse fashion show, where visitors can journey through the digital adaptation of the show and interact with the collection’s pieces. 


Adam Petrick, PUMA's Chief Brand Officer said of the partnership, ‘Twenty years ago, Black Station was PUMA's home for our most innovative designs in fashion. Given the boundaries we are pushing from a product design and digital standpoint, we found it fitting to bring Black Station back as a new portal for digital exploration across fashion, sport performance, our heritage classics, and innovation.’

Photo: Puma


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