Samsung LatinoAmerica launches its ‘House of SAM’ Metaverse experience in Decentraland

The Latin American division of the leading electronics company has opened its doors to fans and customers, albeit in the virtual world of the Metaverse.

On Saturday, Samsung LatinoAmerica launched its House of SAM virtual space within the Decentraland Metaverse. According to its website, House of SAM is 'a place for users to experience the true Samsung brand experience.'

Visitors will be able to experience the entire Samsung ecosystem and even try out new products at the House of SAM. There will be parties, workshops, and concerts at the metaverse space. It will also feature games and events where guests have a chance to win NFT wearables for their Metaverse avatars.

The brand aims to use this new initiative to get closer to the new generation of consumers with the help of a fun, immersive tool such as the Metaverse.

'Our customers will be able to interact with each other, participate in exclusive shows, courses, and events that we will offer for free at Decentraland, one of the most democratic and open spaces in the metaverse. Our goal is to be closer and closer to Generation Z, our younger consumers who no longer set boundaries between what is physical or virtual', said Arthur Wong, Marketing Director for Samsung LatinoAmerica.

House of SAM is located on the land next to the Samsung 837X concept store – one of the brand’s earlier Metaverse projects launched in January - in Decentraland. 

Asides from those mentioned, Samsung has created a few other metaverse experiences, including its Smart City island on the Fortnite game and Space Tycoon on Roblox. It has also been active in the NFT space, most notably a partnership with Nifty Gateway in January that allowed owners of Samsung smart TVs to access NFTs on their devices.

Photo: Samsung