Soccer giants Barcelona and Real Madrid file a joint Metaverse trademark

The rivals filed a Metaverse trademark application together, with plans to create new products for their fans.
August 16, 2022 - Cynthia Chung

Two of the biggest football clubs in Spain, FC Barcelona and Real Madrid teamed up to file a mutual cryptocurrency and Metaverse trademark application. 

 

The news was announced by Mike Kondoudis via Twitter on August 11. 

 

The El Clásico rivals filed trademark on August 5, which covers products for their fans such as virtual reality gaming, virtual clothing, footwear and headgear, cryptographic software for managing cryptocurrency transactions, and downloadable software for using as an e-wallet and more. 

 

While Real Madrid is tied to the royal family and symbolizes traditional Spanish culture, FC Barcelona represents the Catalan region. The two competed in one of the biggest matches in soccer, dubbed ‘El Clasico.’

 

In June this year, British  football club Crystal Palace also filed a trademark for its crest, covering NFTs, cryptocurrencies, crypto exchanges, virtual clothing, sportsgear, and more.

In November last year, FC Barcelona entered the crypto world via a partnership with an NFT marketplace called Ownix to create NFTs that represent historical moments of its soccer-related accomplishments. However, Barcelona opted out of the agreement after Ownix executive Moshe Hogeg was accused of fabricating documentation and sexual assault. 

 

Since the beginning of 2022, the football club has been on the lookout for a new official jersey sponsor. The leading contenders were the blockchain network Polkadot and music streaming service provider Spotify. Spotify has emerged as the winning sponsor after a few months of deliberation. 

 

Photo: Sporting News

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