Sony Music to embrace Web3 with new NFT trademark applications

American multinational music company Sony Music has become the latest entertainment company to adopt non-fungible tokens (NFTs) after applying for trademarks to cover media and artists under the Columbia Records logo.

Leading trademark attorney Mike Kondoudis announced earlier this week that the music industry giant filed applications for 'audio and video recordings featuring live musical performances authenticated by NFTs.' 

Asides from the filings covering NFT-backed media, it mentioned the trademark’s use for entertainment marketing services and promotion. It explained that it would be utilised for the management and advertising of artists, helping them promote their songs, videos and brand.

Finally, the trademark’s usage extends to providing online entertainment, namely, non-downloadable sound and audiovisual recordings in the field of music and musical-based entertainment. It also covers the production and post-production of music and podcasts.

Prior to its trademark filings, Sony Music took more of a behind-the-scenes role with NFTs, acting as investors or partners in projects.

For instance, in March, it partnered with fellow music industry giant Universal Music Group and Solana-based NFT marketplace Snowcrash to launch Bob Dylan and Miles Davis digital collectables later this year.

Last month, it was also among the investors that participated in a Series A funding round which managed to raise US$30 million for NFT marketplace MakersPlace. 

In May, Sony Music’s sister company, Sony Electronics also collaborated with Theta Labs to issue 'Tiki Guy' NFTs to promote its Sony Spatial Reality Display (SRD). This tablet allows users to experience 3D NFTs using technologies like augmented reality and 3D enhancements.

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