Spotify test runs its NFT gallery

Spotify is starting a test run of its NFT gallery to allow selected users in the U.S. to preview artists’ NFT collections on its Spotify Android app.
May 17, 2022 - Cynthia Chung

Spotify is running a trial version of its NFT gallery to allow artists to showcase their NFT collections like Steve Aokie and The Wombats. Some U.S - based Android users will be able to preview the collections on the platform. 


The NFT gallery on the Spotify Android app will not serve as an NFT marketplace as users will need to access an external marketplace to buy their desired NFTs. Spotify claims it will not take any commission from the sales as part of the trial. 



‘Spotify is running a test in which it will help a small group of artists promote their existing third-party NFT offerings via their artist profiles,’  a spokesperson of the company said. ‘We routinely conduct a number of tests in an effort to improve artist and fan experiences. Some of those tests end up paving the way for a broader experience and others serve only as an important learning.’ a Spotify representative told Music Ally.


How does the Spotify NFT musician gallery work? 


Users can browse artists’ profiles to scroll through the artists’ NFT collections. Once you tap into the NFT on the interface, you can see an enlarged version of it and its description. 


You can also tap ‘See More’, which is embedded with the external link to OpenSea where you can buy your desired NFTs. However, Spotify does not appear to support NFT in video or GIF formats, instead it shows a static version of the NFT without audio. You can hear the music or play the video of the NFT once you’re on OpenSea.  


Spotify’s foray into the Metaverse and Web3 


The music streaming platform first entered the Metaverse on May 3 with the launch of ‘Spotify Island’ on Roblox. The music streaming company refers to the island as ‘a paradise of sound’ and a place in the Roblox world for artists and fans to hang out to explore sounds, create music, play interactive quests, collect music notes and hearts to unlock exclusive content and new experiences around the island, earn from selling in-game merchandise and purchase in-game merchandise. 


Rumours about Spotify entering the Web3 space began when it posted job postings related to Blockchain and NFTs and Web3 projects. Simultaneously, Spotify has been sending surveys to some users for information on their attitudes towards NFTs and Web3. Questions are related to user sentiment, crypto-related assets and why they purchase NFTs.  


Photo: Unsplash, Spotify


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