Swiss luxury watchmaker Franck Muller launches NFT collection with limited-edition timepieces on Binance

World-renowned Swiss luxury watchmaker Franck Muller has announced the launch of a series of digital wearables and physical watches in an exclusive NFT auction on Binance NFT marketplace.

The NFT collection will kick off with the launch of 'Mystery by Franck Muller' generative NFTs on July 27, 2022 in an auction that will take place on the Binance NFT marketplace. This follows their previous venture into the Web3 space - the release of their Bitcoin watch back in 2019. 

'Mystery by Franck Muller' is an exclusive NFT Mystery Box collection that comes in four editions, each with different surprises and rewards. These range from physical Franck Muller timepieces, bespoke Apple Watch faces, Metaverse wearable NFT watches, and exclusive private events. 

The four editions include: Normal (N), Rare (R), Super Rare (SR) and Super Super Rare (SSR). 

Franck Muller Mystery Boxes holders who purchase 10 or more Mystery Boxes will be able to redeem a whitelist slot in Franck Muller’s future NFT avatar collection, which grants NFT avatar holders Lux-Club membership access.

The auction that will take place on Binance NFT marketplace will include Franck Muller's one-of-a-kind artwork depicting early Bitcoin enthusiast and gamer Aoki Sloane. A 1 of 1, high complication tourbillon has been created for Aoki. The winning bidder will also get a one-of-a-kind physical Franck Muller watch. 

According to a press release, the watch is ‘a beguiling piece of watchmaking art, laden with intent. The sapphire crystal case gives way to the intricate skeletonised movement, where the bridges and pillars of a traditional tourbillon have been turned into an elliptical circle.’

Photo: Binance