TIME magazine to build ‘TIME Square’ in The Sandbox Metaverse

The iconic Times Square in NYC will be reimagined as a virtual art and ecommerce hub in The Sandbox Metaverse.
June 22, 2022 - Cynthia Chung

Time Magazine and The Sandbox are joining hands to build ‘TIME Square’, the magazine’s first destination in the Metaverse. 


The destination was inspired by New York City’s landmark neighbourhood - Times Square and will be erected on the TIME plot in The Sandbox Metaverse. The goal is to create a ‘destination at the heart of the Metaverse’ to serve as a location for gathering, art, and commerce.’


‘TIME Square will be built on TIME’s land in The Sandbox as a destination for convening, art and commerce, inspired by the visual spirit and energy of the iconic neighborhood in New York City.’, according to The Sandbox. 


The news was announced by TIME President Keith A. Grossman during The Sandbox event at NFT.NYCnyc. Grossman also mentioned opportunities for architects to design TIME Square and is seeking ideas from the community to select a visionary architect to design the destination as a voxel creation.  


‘We are thrilled to now tap into that community as we seek to find the architect to design TIME Square in the metaverse, as we create an immersive experience with The Sandbox.’ Grossman said.


He added that the destination will create a 'natural bridge' for the TIMEPieces’ virtual community and TIME’s global relationships. It will also bring together the IPs from TIME Studios, TIME for Kids, and their IRL events.


TIME Square will also offer exclusive benefits and experiences to TIMEPiece NFT holders. For the TIMEPieces community, the destination will offer access to virtual discussions, events, screenings of TIME Studios productions, and educational experiences.


According to the COO and co-founder of The Sandbox, ‘The Sandbox is often viewed as a ‘virtual Manhattan’, a vibrant space alive with culture, entertainment, and brands, where anyone can discover, learn, work, meet new people, play, dance, and find amazing new opportunities. By partnering with TIME, we’re adding TIMEPieces as the beating heart and soul of this virtual Manhattan, where a design call for virtual architects will be held in TIME Square, a place in our creative Metaverse for brands and creators.’ 


Photo: The Sandbox


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