The English Premier League files for crypto and NFT trademarks

Premier League kickstarts its NFT and Metaverse venture.
June 08, 2022 - Tom Peters

The English Premier League, has filed two cryptocurrency and NFT trademark applications related to its cryptocurrency, NFT, and metaverse projects with the United States Patent and Trademark Office (USPTO). This marks the world’s most watched sports league’s first step to lay claim in the digital space through future crypto, NFT, and metaverse projects.


The news was first announced on June 6 by licensed trademark attorney Michael Kondoudis on Twitter.


The applications pertains to the U.S. use of the Premier League's name and two of its logos - including one of a ‘lion wearing a crown in three-quarter view’ and the other regarding ‘a loving cup trophy with a crown on top, a lion on each side.’


Goods and services to be associated with the Premier League trademark filings were also listed in the applications, which include NFTs, cryptocurrencies and digital collectables; virtual clothing, footwear and sports gear; financial and cryptocurrency services; and an online marketplace for crypto collectables and blockchain assets. The applications also include the use of Premier League trademarks in ‘virtual, augmented, and mixed reality software.’


Football teams worldwide have been pivoting into Web3 of late to gain business and fan engagement opportunities. Earlier this year, the French football club Paris Saint Germain has also filed for NFT and metaverse trademarks.


Further, clubs from the English Premier League have also been hopping onboard the Web3 train; Manchester City has commenced the replication of its stadium in the Metaverse, with Liverpool hoping to do the same.


Most recently, Arsenal Football Club – another English Premier League club - partnered with Unagi to launch a play-to-earn game where players can earn and trade NFT cards of footballers. Some suggest that this could be something we could see the Premier League do in the future; however, the association hasn't disclosed its plans for how they’ll use their trademarks yet.


Photo: Sports Unfold


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