Toy manufacturer Mattel and Cryptoys announce Masters of the Universe NFT collection

The collection will be released in three waves from November 9 through January 2023 and feature MOTU characters, He-Man, She-Ra and other charcters popular in the 1980s.
October 17, 2022 - Cynthia Chung

To celebrate the 40th anniversary of the Masters of Universe franchise, Mattel and Cryptoys announced they’re partnering to drop their long-anticipated Masters of the Universe series via the Flow blockchain on November 9. 

The Masters of the Universe (MOTU) series features a limited-edition digital action figure collection of 12 most popular characters including He-Man/Prince Adam, Evil-Lyn, Battle Cat/Cringer and Tri-Klops.

Additional characters will be released in the subsequent two waves including Orko, Teela, Beast-Man, Trap-Jaw, Skeletor, Sorceresses, Panthor and Man-At-Arms released as digital action figures.

Each MOTU drop will contain 10,000 toys per character and come with different skins across seven rarity levels to make the collectibles more ‘powerful,’ according to Cryptoy. The series will be available from November 2022 through January 2023.

MOTU is famed for its popular action figures based on the characters He-Man and She-Ra Launched in 1981 and the He-Man animation series released in 1983. 

‘With a unique ability to remain at the forefront of pop culture for 40 years, Mattel’s Masters of the Universe IP has an extremely high consumer awareness level and strong collectability value,’ said Mattel’s global head of digital gaming, Mike DeLaet.

DeLaet further stated that the toy manufacturing company is excited to bring ‘fans of all ages a new way to experience He-Man and Masters of the Universe.’

Photo: Cryptoys


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