Wrangler Jeans announces Web3 partnership with Deadfellaz
American denim fashion brand Wrangler Jeans partnered with leading PFP NFT project Deadfellaz to host a ‘choose your own adventure’ style competition.
According to a recent Tweet, the partnership will merge Web2 and Web3 to weave an interactive narrative of the zombies and cowboys from the two brands. Participants will also have a chance to win both physical and digital rewards.
The new collaboration isn’t the first Wrangler’s first foray into the Web3 and NFT space. In February, Wrangler launched its debut NFT collection called ‘Mr. Wrangler’ on NFT marketplace LTD.INC with the help of Grammy award winning musician Leon Bridges.
Launched in August 2021, Deadfellaz is an NFT collection of 10,000 profile picture NFT artworks with varying traits. The collection was by Betty, also known as Horde Mother, and artist Psych, the project has attracted investors such as Gary Vee and recognition from brands and NFT enthusiasts.