Ezek collaborates with Jay Chou's PHANTACi to launch debut NFT collection

Taiwanese musician Jay Chou is the latest addition to the list of celebrities to join the NFT space.
January 03, 2022 - Tom Peters

Jay Chou, in a joint partnership with the Ezek platform, launched an NFT collection on New Year's Day.

 

The collection, called "Phanta Bears" was created by the Ezek platform in partnership with Chou's fashion brand, PHANTACi, and the NFT global release was limited to 10,000 digitally generated images. The bears are depicted in similar poses, wearing outfits from the PHANTACi brand.

 

Ezek – a blockchain digital interactive entertainment platform founded by Starvision Entertainment Ltd.  – hosted the initial sale and announced via a Tweet that the collection sold out within 40 minutes on January 1. The collection's success was also evident when OpenSea listed it as the fourth most popular by volume traded within 24 hours.

 

Each collectable was initially available at 0.26ETH, but at the time of writing this, some had already sold for over 0.5ETH.

 

According to the official Ezek website, Phanta Bear holders can use them to gain membership to the Ezek Club, where they are entitled to exclusive benefits. For example, the NFTs would serve as tickets to future VR/XR concerts.

 

Each Phanta Bear has a unique set of traits and unlocks varying levels of access and perks for its owner. Although the benefits were not elaborated on, still, Ezek has plans lined up for its fans this year.

 

Non-Fungible Tokens (NFTs) have enjoyed global popularity since 2021 and have seen many sports and entertainment celebrities get involved – either releasing their NFT collections or buying NFT art.

 

Snoop Dogg, Gigi Yim, Jay-Z, Wong Kar-wai, and Hins Cheung are some famous names who have released NFT projects.

 

Photo: Phanta Bear

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